Oh, please!
A popular beer commercial this football season depicts two young men wearing togas who break the arms off the Venus de Milo in ancient Greece to get the bottles of Bud Light in her hands.
"It's a humorous spot," said Francine Katz, vice president for communications and consumer affairs at Anheuser-Busch, which makes Bud Light.
But critical analysts suggest that the ad associates alcohol with destruction. One such person is Eugene Secunda, an adjunct media studies professor of the department of culture and communication at New York University.
Part of the intended audience is "essentially nihilist," said Secunda, a former senior vice president at the advertising agency J. Walter Thompson. "They are cynical, hostile, angry people. There's a lot of mindlessness and destructiveness." - New York Times, February 5, 2006
The ad in question identifies the beer with anti-intellectualism, not nihilism. The appeal to anti-intellectualism is hardly a new theme in mainstream beer advertising.
posted at 1:23 PM
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