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Wednesday, April 11, 2007

Welcome, friendly stranger

Avid reader(s) will remember when I pointed out that the tagline for Visa's "Things to do while you're alive" print campaign is redundant. You can't do things while you're dead. Key distinction.

Here's the comment I got this morning from "Anonymous":


It's always exciting to receive a comment, and this one had a nice "B-minus term paper" quality to it. My favorite part, though, was discovering that "Anonymous" was writing from the ISP of Visa's ad agency, TBWA\Chiat\Day (yes, that backslash key was put on the keyboard for a reason). I'm guessing it looks like maybe the comment did overdo the "friendly stranger" touches just a little.


I have to agree with my anonymous friend at Chiat\Day: "Countdown to your own death" would make a lousy slogan. No one wants to be reminded that they are buying a series of commodities largely to distract themselves from inevitable death. The last thing Visa and its merchant partners need is for you to start sobbing "WHAT DIFFERENCE DOES IT MAKE?!?!" every time you slap down the card. However, there could be some mileage in the slogan "Visa: You might never have to pay us back."

I think I still like this visitor profile a little better. Sadly, that person didn't leave a comment.


posted at 1:16 PM

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