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ROGER THORNHILL


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Saturday, June 10, 2006

But will the pit crew have an E-meter?

Dianetics to sponsor NASCAR team

. . . The hood of the car will say "Dianetics" on it, along with a volcano to mimic the book cover . . . .

. . . Morgan Shepherd has competed the past few years in the No. 89 Victory in Jesus Racing Ministries car. NASCAR had to sign off on his paint scheme, and refused to let his first offering onto the track before finally agreeing to allow the message "Racing With Jesus" onto the hood of the car.

And in 2004, Bobby Labonte drove the season-opening Daytona 500 in a car that advertised Mel Gibson's movie "The Passion of The Christ."

Still, NASCAR keeps a close eye on what it allows on its tracks.

"When you get into philosophies and morals, that's a slippery slope," Hunter said. "But we do understand that NASCAR has broad national appeal, and we reach millions of people every week. Not all of our fans agree with some sponsorships, but they do understand that it is imperative for our cars to have sponsors in order to succeed.

"Obviously, philosophically, everyone has different opinions." - Associated Press
To think I was just writing about clichés. I probably first heard the phrase "slippery slope" in the college course I took from Amartya Sen; now the NASCAR guy says it. By the way, cliché-watchers, a good alternative to "slippery slope" is "thin end of the wedge"—also a cliche, but not nearly so common. You could also use the entirely original "Slinky on a down escalator," which I've just coined this minute.

Since I can't know how Morgan Shepherd first wanted to decorate the Lord's Race Car ("His checkered flag is coming—are YOU ready?"), I'd like to imagine some of the temporary traction points on the overall slippery slope.
  • "God Hates Chevys" could lead to . . .

  • "Baal Answers Prayers," which could lead to . . .

  • "Your Streets Will Run Red with the Blood of the Infidel," which, in turn, could lead to slogans that are in bad taste and not in the best interests of racing
In case you were wondering just exactly how insane Scientology is. Comical and insane.


posted at 9:39 PM

1 Comments:

Blogger Ueberyak said...

You think that NASCAR racer will be able to keep up with Hale-Bopp the next time it comes around?

Woops, wrong crazy cult. My bad!

June 14, 2006 1:32 PM  

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