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ROGER THORNHILL



Tuesday, September 12, 2006

Why I love film cameras, part ten

Kodak Introduces Enhanced PORTRA Color Negative Films with Finer Grain, Spectacular Skin Tones, Vivid Color and Ideal Scanning Performance

ROCHESTER, N.Y.--(BUSINESS WIRE)--Sept. 11, 2006--

Continued Innovation Gives Pro Photographers High Quality Films to Achieve Impactful Images

In a move that underscores its ongoing support of the professional photography market, Eastman Kodak Company today introduced enhanced versions of its iconic KODAK PROFESSIONAL PORTRA color negative film family, comprising 160 VC, 160 NC, 400 VC and 400 NC film. These films help professional photographers create stunning images with finer grain, spectacular skin tones, and improved scanning performance for greater enlargement capability. Plus, PORTRA 160VC and PORTRA 400VC films now provide a more ideal combination of higher color saturation and lower contrast for optimal performance in high-color applications. - Kodak Press Release
Oh, but film is dead. I forgot. That's probably why, after the new Portra 160NC is introduced, three of my four most-used films will have come on the market as new or reformulated emulsions within the preceding three years (160NC, Fuji Pro 400H and Fuji Astia 100F).

I do have reservations about patronizing a company that uses a "word" like "impactful" in its press release, but these are trying times.

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